This can be very different from advertising in other perhaps older methods. If you run an ad to sell perhaps a physical product or maybe one of the many home business services out there, it is often only there for a certain period of time. Once your advertising campaign ends you then have to rely on your customers remembering you and coming back. This is a very hit and miss approach so traditional methods would be to start anther campaign at more expense and hope for a good response. With Internet Marketing, once you put something out there online it will be there for a very long time.
If you know of an existing business that is particularly successful you might be able to explore the techniques that this company has used. This is a great way to find techniques that are out there and working. Some of your rivals might be using a great technique and this might be something that you can benefit from as well.
As previously mentioned, a traditional ad campaign can be expensive but with Internet Marketing you only need to build a list of interested or existing customers and an easier means of keeping in contact with them. Email marketing is something that you can easily use for this purpose. When you use email marketing you will be able to offer a newsletter or other promotions to help keep your business name fresh and to keep in touch with your existing customers. You can offer information and also promote your business.
You may have lost touch with some of these customers so when you run an email campaign, these customers may well have lost your contact information and be delighted to here from you again but the main luxury on an email campaign is that it is free. Sending regular emails (not too many) is a great way of keeping in touch with your list.