Sunday, May 25, 2008

MLM Leads For Your Home Based Business

How To Find Quality MLM Leads


MLM stands for multi-level marketing, which is a system of earning that is characteristic of network marketing. This is a system of profit funneling that provides residual profits for people to make sales with a home based business.

Sales generated in multi-level marketing are made as a result of leads but we should note that there are two different types of MLM leads.

First there is the unqualified lead and the other is called the qualified lead. The unqualified lead is just about anyone you talk to that has not really expressed an interest in your operation directly.

However, unqualified leads take your contact information. Therefore, they may later turn into what is called qualified leads, which are the type who have expressed a genuine interest in your home based business program, product, or services you have to offer.

The difference between a qualified MLM lead and an unqualified lead can be further explained with examples. The unqualified MLM lead usually is a person you met in a coffee shop, on the street, in a class, or at a job, sometimes called offline advertising.

This offline method of advertise your home based business may take the form of a business card or flyer which potential customers may take to be polite or they may also be taking your card because they want to connect with you socially.

A qualified lead may be someone who has initiated the contact with you. For instance, they may sign up to receive more information via e-mail, or they may actually order a product or service from you which is a result of your 'targetted advertising' for you business.

With any home based business, no matter what type of MLM leads you have acquired, the process of closing deals with them is very unpredictable. You may only get one person who is a pre-qualified lead who signs up to receive free information who later declines your offer.

On the other hand, when running a home based business, you may end up making a sale with someone else who originally had no idea what you did or even that you existed. Therefore, you are wise to choose your words carefully with every prospect you get.

The trick is balance. Don't appear over-confident, but at the same time you need to appear competent and to create trust. Also never take your existing customers for granted.

Not taking your prospects or customers for granted is the number one key to helping you to make money with a home based business. Also, it is important that you be there for them and answer any questions they may have.

If you do not have all the answers, you may want to direct your leads to someone who does have the answers. Let them know that they can consult some of the most experienced top earners in the industry.

Then, tell them how to consult with those top earners. That would be a suggested gateway into telling them about the various membership programs of the MLM home based business of your choice.

If you are looking for new MLM opportunities to become involved with you can visit You also can visit You and review various videos regarding all aspects of network marketing.

When starting your home based business, chances are you will not have a big budget but ou can find your own qualified leads in various ways. One of the ways is by taking advantage of different types of effective low-cost and free internet promotions.

The other way is to purchase access to leads already process. Then, you can sign up to become a part of a qualified marketing system who will automatically generate leads for you.

Additionally, they will follow-up on those leads to find out more. Either way, you still need to be on your toes and choose your words carefully, as it can make all the difference in the world to the success of your home based business.


About the Author:

Malcolm Tindle is the owner of and an active Internet Marketer and article writer with a special interest in researching 'Work From Home Business Ideas And Opportunities'.

To find some great ideas to help you to make money working from home, part or full time then please visit our site below:-


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